Did You Know?
The national average time On
Hold is estimated at between 30 and 90 seconds, caller hang
ups are reduced by 90% and 15-20%
of callers order additional products as a result.
Telecom New Zealand
88% of callers
prefer to hear messages about a company’s
products and services while on hold to silence or radio.
Sales & Marketing Magazine, USA
As many as 30
million calls get abandoned every year in the financial
services sector alone, by callers irritated by (amongst
other things) uninformative queuing
systems and music on hold.
British Airways Business Life Magazine
Call abandonment
rate decreased by 50%
after an on hold program was introduced according to a study
by Lan Chile.
Inbound/Outbound Magazine
Nationwide
Insurance (USA) found that the time
callers were prepared to hold increased 130% when
an on hold program was utilized.
Telemarketing Magazine
Silence on
hold has an estimated 60% caller abandonment rate after
2 minutes and one third of those callers
never call back.
Inbound/Outbound Magazine
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If only 10 callers
per hour are placed on hold you have around 20,000
chances annually to increase sales… quite simply
on hold is one of the most powerful
and cost effective marketing tools available today.
More stats from some leading consumer
magazines.
On average, seven out of ten callers are placed
on hold.
Inbound/Outbound Magazine
34% of callers who hang up will not call back.
Voice response, Inc
88% reported that their customers who were
exposed to On Hold inquired about the products or services
they had just heard about while on hold. 80% of those respondents
also reported fewer hang-ups after they installed their On
Hold systems.
Marketing Messages
Pilkington/Automotive Glass Replacement USA
reported that sales of their non-glass products increased
100% after they implemented a national On Hold program.
Business Voice
Executives spend 15 minutes a day, or 68 hours
a year, on hold.
USA Today
Survey results found that 88% of callers preferred
On Hold Messaging to other hold options and 16% made purchases
based on an On Hold offer.
MaxiMarketing
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